Local bookstores could benefit from a new e-commerce service, the city says. | Stock photo
Local bookstores could benefit from a new e-commerce service, the city says. | Stock photo
Tucson is one of three U.S. cities chosen for the launch of a new e-commerce service, TruLocal.
The San Francisco startup company connects local brick-and-mortar stores with consumers, a city news release said.
“We provide the technology infrastructure, operational expertise and marketing support that bridges local retailers and consumers so they can conduct e-commerce locally, versus seeing those valuable dollars leave their communities,” said the company's CEO and co-founder, Susan Hollingshead.
The service is a good way to rebuild Tucson’s economy, said Mayor Regina Romero.
“We are working to support small businesses in any way we can, and this partnership with TruLocal is a great way to connect local consumers and businesses in a joint effort to rebuild and strengthen our economy," Romero said.
The service will allow local companies to better compete with online giants, said Barbra Coffee, Tucson's director of Economic Initiatives.
“If a customer wants a book, they can now choose to have one delivered locally from a store just down the street, rather than drop shipped from a faraway destination,” she said.
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